Equinox

We elevated a digital experience to the level of luxury

I worked with a team of strategists, researchers, UX designers, and creatives to concept, develop and build the Equinox Members App for America’s leading luxury fitness brand. We recognized the need for the brand’s messaging and digital experiences to shift from “status” — “belonging.” Our aim was to bring the dynamism of the clubs to life while showing the human side of membership. Our reimagined App uses intelligent customization to satisfy the expectation for luxury experiences to be tailored to individual interests, wellness needs and goals (while looking sexy at the same time).