CRAFTING THE BRAND OF Play

Google Play explores the world’s greatest stories through games, apps, books, movies and TV. If you’re up for new adventures - come play!

I helped lead an awesome team at R/GA to shape Google’s most exciting brand. From tone of voice, to design we built an ecosystem with the power to flex and stretch to suit global needs and interests today and well into the future.

Google Play POINTS

We created a suite of global, comms, videos and exclusives to introduce the Gaming world Google Play Points.

The term ‘Gamer’ is still a divisive term – the reality is people who game are from all walks of life. Our concept was simple –  Google Play Points isn’t just for Gamers it’s for anyone who loves to play.

No matter who you are, what, when or where you play - anyone can get more out of the games they love. From the occasional Candy Crushing dad to his FIFA obsessed teenage daughter – start scoring more with ‘Google Play Points – however you play’

Google Play + CHANGE THE GAME

Change the Game is Google Play’s initiative to build a more inclusive future through gaming and education.  

I helped create The Change the Game design Challenge which aims to empower young women as players and inspire them to become game creators. The program invites young people across the country to trade their original game idea for access to the tools and training they need to bring their concepts to life and hopefully supercharge their future careers in gaming.    

I created the tone, design system, in-school outreach and education series, social and online comms and much, much more.

Check out the website I created for Google for more: https://play.google.com/about/changethegame/designchallenge2020/