I Revamped a Weary Adventurer
Imagine your next adventure with Kiehl's Ultra Facial Cream
The truth is the most exciting adventure is always the next one.
For decades Kiehl’s Ultra Facial Cream has established itself as an ‘epic hydrator’ by famously tasking real-life adventurers to test it in some of the world’s most extreme conditions.
Most of us will never climb to the top of Mount Everest, cross the Sahara, or leap through a ring of fire, but with Kiehl’s UFC you can tap into a sense of adventure each day.
Whatever you dream your next exploit to be, with Kiehl's UFC, you’ll be ready for any imaginable adventure.
We crafted an integrated global campaign to revamp the image of one of Kiehl’s most enduring products to ‘continue its spirit of adventure’ into the future.
With the help of a few surprising characters including mountaineer Jimmy Chin and Global Adidas Ambassador Remi Ishizuka we showed how Kiehl’s is the ultimate hydrator for any imaginable extreme adventure - even more urban ones like shooting a promo.