I created a social movement to save lives
'it's People Like Us': A documentary and integrated campaign For the TAC
Click to see the results.
I conceived an ambitious, large-scale, integrated campaign aimed at curbing mobile phone use while driving, enlisting Oscar-winning director Eva Orna (‘Taxi to the Dark Side’) to bring to life an original documentary which provided the shocking mirror needed to stimulate debate and inspire social and political action.
Click to view trailer.
MOMP
In addition, I conceived the pop-up; Museum of Mobile Phones, or MOMP. The exhibit featured a quasi-historical retrospective of (recently) antiquated mobile technology alongside original artworks. The interactive exhibit succeeded in being both entertaining and disturbing and explored how the evolution of mobile tech has subtly yet rapidly changed the way we engage as a society. MOMP served as the location of our documentary's launch.
featurettes
To reinforce the documentary, I independently wrote and directed a series of seven short companion documentary featurettes which each looked at the social impact of mobile phones from a unique perspective - from etiquette to philosophy, psychology and crime.
PRESS
Our little project was featured on every major news outlet around the country.
MORE
visit the website I wrote: http://www.itspeoplelikeus.com.au/