NISSAN: Main Character Energy

I LAUNCHED A NEW RETAIL PLATFORM FOR NISSAN

Nissan was built for thrill.
That’s why we hero the drive.
Behind the wheel of a new Nissan even the most mundane challenge is transformed into a call to action. Lean into the turn, turn up the tunes, feel the power between your tennis shoes and become the star of your own story.

Working with legendary film collective Traktor, lead by director Pontus Löwenhielm we crafted four endearing and exciting stories without skimping on the details.

The platform had a hero music score, that was adapted to fit the story and genre of each commercial as well as repetitive motifs and and an ownable editorial style to allow each spot to feel unique but part of a cohesive whole.

We developed, shot and produced eight unique spots (each in two languages), during two strikes, three forrest fires and one record-breaking heat wave — creating assets to spin each into it’s own 360 campaign.