NISSAN: Hero The Drive

Taking our thrilling new platform for another spin

Continuing our successful retail marketing refresh we partnered with director duo The Coles and took our Hero the Drive platform up a gear to create a series of SUV commercials like not other.
I’m from Australia which means Christmas is in the middle of summer and seeing every film and TV special suddenly blanketed in snow always made me feel weird, and the stories less relatable.
Automotive retail is all about creating emotional connections, inspiring people to dream about who they want to be, how they want to feel and in the case of SUV’s they types of unexpected adventures they could be called on.
That’s why we had the idea to create a series of SUV spots that we could edit into adventures to suit every corner of the country with scenes that could be added or removed to include or exclude snow mountains, rain or dessert.