NISSAN: Hero The Drive

Taking our thrilling new platform for another spin

What if I could create 16 integrated SUV campaigns with the time and budget of one?

Growing up in Australia, where Christmas falls in summer, I knew how quickly a story could feel irrelevant when its setting didn’t reflect your reality.
So I developed an innovative modular production model that allowed scenes featuring snow, mountains, rain, or desert to be added, removed, and re-edited, with every dialogue scene captured in both English and Spanish. This gave us everything we needed to create bespoke marketing for different regions and times of year.

I partnered with directing duo The Coles to shoot the work. The result was more than 24 unique TVCs, alongside hundreds of digital, social, retail, and print assets, all produced within the time and budget of a regular integrated campaign.