I took Samsung to the X-stream 

Samsung Galaxy S8 x Telstra

X-streaming on Galaxy S8 with TelstrA

To launch both the release of Samsung’s Galaxy S8 and Telstra’s newest broadband network, I spearheaded an ambitious integrated campaign partnering with the world’s leading extreme sports stars to create a suite of live, interactive social content all ‘X-streamed’ from the middle of nowhere.

The Galaxy S8 pushes the limits of what a phone can do, and when paired with the largest and fastest mobile network Australia has ever seen, you can now do anything from anywhere and share your adventures with the world in real-time.

1.5 million of fans tuned in through Facebook live to come along for the ride with us, resulting in over 800,000 social media engagements a 53% increase in the brand’s average engagement.