Executive Creative Director
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The Stella Artois Tether Tennis Club

I created a (fictional)l historic private lawn-sport club for Stella Artois.

I gave game writing a swing for a beer

The Stella Artois Tether Tennis Club

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Don't play by the rules, write them

Stellar Artois is no longer an official sponsor of the Australian Open. A fact they’re pretty bummed about. That’s why I created The Stella Artois Tether Tennis Club - a historical, prestigious (and fictitious) private sporting club celebrating ‘the only tennis one might enjoy with a beer in one's hand’.

I even invented my own unique rules and (entirely made-up) Victorian era inspired terminology for the game. Don’t know what a; ‘Dixie Bronter’, ‘Flighty Furrow’, ‘Whistling Cornet’ or ‘Boxed Wendy’ are? You soon will. 

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